Secrets for a Great Capture Page

A “capture page” – sometimes called a landing page – is a web page specifically designed to solicit opt-in e-mail addresses from potential customers or subscribers. Users enter their name and e-mail, typically in return for a free download such as a white paper or e-course.

Creating your web page is so formulaic, you can do-it-yourself, or outsource to a squeeze page specialist. Consider a Squeeze Page Generator if you go the do-it-yourself route. Outsourcing to a web designer at is also another option that is widely used.

Most squeeze pages have four main sections:

1. Headline – Grab the user’s attention quicklywith a captivating offer.

2. Sub headline – Pull the visitor deeper into yourmessage.

3. List of benefits – Highlight exactly“what’s in it for them!”

4. Subscription (opt-in) form – The “submit” button that captures the e-mail address. (CLUE: The submit button should never say submit)

Testing has shown that being creative with the submit button and changing the word submit to something like “Instant Free Access” can dramatically change your results.

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