To increase marketing ROI, automate SEO with your Web content management

While maximizing your Web site for top search engine rankings is a nuanced process, much of your success lies in the basic blocking and tackling: title tags and URLs, targeted keywords, cross-links to related content and enabling spiders and bots to crawl deeply into your site.

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Secrets for a Great Capture Page

A “capture page” – sometimes called a landing page – is a web page specifically designed to solicit opt-in e-mail addresses from potential customers or subscribers. Users enter their name and e-mail, typically in return for a free download such as a white paper or e-course.

Creating your web page is so formulaic, you can do-it-yourself, or outsource to a squeeze page specialist. Consider a Squeeze Page Generator if you go the do-it-yourself route. Outsourcing to a web designer at is also another option that is widely used.

Most squeeze pages have four main sections:

1. Headline – Grab the user’s attention quicklywith a captivating offer.

2. Sub headline – Pull the visitor deeper into yourmessage.

3. List of benefits – Highlight exactly“what’s in it for them!”

4. Subscription (opt-in) form – The “submit” button that captures the e-mail address. (CLUE: The submit button should never say submit)

Testing has shown that being creative with the submit button and changing the word submit to something like “Instant Free Access” can dramatically change your results.

Please visit Internet Marketing Resources for a free report on SEO

Marketers seek respect from online communities

Jimmy Wales, founder of Wikipedia, spoke about the goals behind the social site, which was designed to offer every person on the planet free access to the sum of all human knowledge. He said that there are ways marketers should use the social encyclopedia site and ways that should be avoided.

Please visit www.jackcornish.com for a free report on Search Engine Optimization

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Getting Your Site Found Through Web Searches

An entire industry has come into existence in recent years to help Web sites and the organizations behind them get noticed and entice visitors to come. Search-engine marketing (SEO) targets search engines, which are how most people find Web sites, and mostly targets Google, since it's the most popular search engine.

Visit Internet Marketing Resources for free report on Search Engine Optimization

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Troubleshooting: how search engines can misunderstand your web pages

This is a common problem. Your web designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do.

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DMNews Internet Marketing News Feed

DMNews Internet Marketing News Feed

NRDC brings analysis to social networking The National Resource Defense Council (NRDC) has brought a measurement element to its recently launched social media site, branded It's Your Nature, by launching a widget.



AOL to acquire Quigo for an undisclosed figure AOL is still acquisition hungry. The online giant announced it's fourth acquisition agreement. It plans to acquire targeted advertising site Quigo. Financial terms of the deal were not disclosed.


Citi focuses more Marketing online

DMNews Internet Marketing News Feed

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To your success,

Boost Marketing - Daily Internet Marketing and Search Engine News

Boost Marketing - Daily Internet Marketing and Search Engine News

MS is due to make the change next year when the first Service Pack one is released.


The software pack, first discovered by Panda Software in May 2007, can be bought online for $1,000 from Russian hackers. The price also includes a year of technical support.


Founded by another very rich guy (Mark Getty, scion of the Getty oil fortune), it has slightly fewer images in its library but a revenue stream that's more than three times bigger. Together, Corbis and Getty stand astride the world of photography like twin colossi, commissioning new photos and selling millions of archival images a year to magazines, Newspapers, and ad agencies around the world.
Picture The Two Billion Dollar Photo Biz

Boost Marketing - Daily Internet Marketing and Search Engine News

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Ask Business 2.0

My website, which aggregates deals on travel and electronics, isn't getting much traffic from Google AdWords. How do I market my site and generate traffic on a small budget?

Let's start with the most important thing: a good product or service. It sounds obvious, but all the traffic in the world won't convert to paying customers if there's nothing good to buy. Your website needs unique content if it is going to compete with the larger services," says Aaron Wall, who literally wrote the book on search engine optimization (see www.seobook.com). Find a niche - extreme travel, for example - write about it on your site, and offer relevant travel deals. The same goes for electronic goods.

If you clear that first hurdle, Dave Feller, vice president for marketing at StumbleUpon, has a few suggestions for maximizing free traffic. Try joining online communities or creating widgets that are distributed on sites like Facebook. Free content-distribution networks like StumbleUpon and Digg are also good channels. Viral marketing can be extremely effective, so encourage customers who have had a good experience with your site to spread the word through coupons and other incentives.

When you enter the world of paid marketing, hone your search engine campaigns. Your site is in a competitive field, so find out exactly what is and isn't working. "The number of keywords, match type, ad copy, bid amounts, and landing pages all affect marketing ROI," says Ken Li, CEO of Multilytics, an Internet marketing firm. "If you don't know how to track this, hiring a consultant or search-engine marketing company is a good investment."

After you get visitors, you need to turn them into customers. Track how many people are actually doing what you want, Feller says. How are they getting to your site? Where do they get stuck? How can you get users to stick around longer? The answers will help you figure out how to get traffic and make it pay.

Visit www.jackcornish.com for a free report on Search Engine Optimization

SEO, Working For You Or Against You…

Though there are many different theories out there regarding what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everyone agrees. Among these, the most prominent are:

· Not having a web page title

· Using too many graphics, images, or flash animation on a given web page

· Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a descriptive title that is search engine optimized with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away.

Consider it the equivalent to owning a store without a sign and with blackened windows. To make sure that you’re doing your best on that level, make certain that each web page on your site has its own unique title that is specific to its content. Try to make sure that it includes the primary keyword for that page, to ensure proper SEO for search engine spiders. By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way.

Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and other indications of purpose. They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitors, by adding too much to any given web page, you’re decreasing the value of your search engine optimization. To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page.

You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that actually shows up on the page. The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.
For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do.

For proper search engine optimization, a simple textual link is your best option as it is the easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results. Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least provide a site map that is readily available via a text link from the home page. This site map should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.
By carefully watching to make sure that you’ve avoided these mistakes, you’ll be making a big difference in your odds of achieving high ranking due to your search engine optimization efforts. You’ll refrain from working against your own SEO efforts due to simple errors, and will enjoy much larger amounts of traffic to your website.
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To get information on how to receive your copy of a free e-book on SEO please visit www.jackcornish.com

To your success...

Generation raised on Internet comes of age

Today's world of Internet Marketing is not just for business professionals. Young people are now the savviest of the tech-savvy, as likely to demand a speedy broadband connection as to download music onto an iPod, or upload digital photos to their Web logs. Get information on a free e-book on Internet Marketing Resources at www.jackcornish.com

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Google to distribute ads inside ‘widgets’

Widgets is the new buzz word in the Internet Marketing world. Google is the latest to join them craze by supplying more than 14,000 it's users. Now called "Gadgets" by Google , users have the ability to plant them on personalized versions of their search engine's web sites.

Please visit www.jackcornish.com for information on how to obtain a free e-book on Internet Marketing Resources and Opportunities.

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Web Sites Sue Over Google "Blacklist"

In today's world of ranking systems it's refreshing to finally see someone stand up to Google. It seems that most "small sites" don't really get a fair playing field when it comes to reaping the benefits of the marketing world. Well here's to the little guy...

Please visit www.jackcornish.com for a free e-book and audio on SEO

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White Hat or Black Hat SEO?

Search engine optimization, or the more popular term SEO, is a set of methods aimed mainly at improving the ranking of a website in search engine listings. It is considered as the subset of search engine marketing. Search engine optimization is mainly categorized into two categories -

White Hat SEO and Black Hat SEO.

White Hat SEO is the method that is generally approved by almost all search engines. These include adding more content with targeted keywords and improving website quality.

Black Hat SEO includes tricks such as cloaking and spamdexing. Black hatters usually counter the methods used by the search engine optimizers as irrelevant. SEO is mainly concerned with the improvement of the number and position of its search results for a number of relevant keywords. It is also used to increase the number of visitors to a website. Search engine optimization is often provided as a stand alone service or as part of a larger marketing effort, incorporating it into the initial development and design of a website.

Pay per click (PPC) advertising is significantly high for competitive and high volume search terms. Hence SEO is essential for the high volume search terms. A significant savings can be done by ranking well in the organic search results. Usually the website owners go for search engine optimization of their sites only when the cost of optimization is less than the cost of advertising.

The goal for search engine optimization differs for various sites. Broad search optimization strategy is ideal for websites having wide interest such as a periodical or a directory. Most of the website owners optimize their sites for a variety of highly specific keywords. An excessive broad search optimization results in the prevention of the progress of marketing strategy. It is due to the generation of a large volume of low quality inquiries. This problem can be reduced considerably by focusing more on the desirable traffic.

Search engine optimization is very effective when it is used as a part of smart niche marketing, which is a focused and target-able portion of the market.

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Please visit http://www.jackcornish.com/ to learn how to receive a free e-book and audio CD on SEO

SEO, Complicated but Easy...

Though there are many different theories out there regarding what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everyone agrees. Among these, the most prominent are:

· Not having a web page title
· Using too many graphics, images, or flash animation on a given web page
· Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a descriptive title that is search engine optimized with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away.

Consider it the equivalent to owning a store without a sign and with blackened windows. To make sure that you’re doing your best on that level, make certain that each web page on your site has its own unique title that is specific to its content. Try to make sure that it includes the primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and other indications of purpose. They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitors, by adding too much to any given web page, you’re decreasing the value of your search engine optimization.

To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page.

You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that actually shows up on the page. The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.

For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do. For proper search engine optimization, a simple textual link is your best option as it is the easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results.

The majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least provide a site map that is readily available via a text link from the home page. This site map should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

By carefully watching to make sure that you’ve avoided these mistakes, you’ll be making a big difference in your odds of achieving high ranking due to your search engine optimization efforts. You’ll refrain from working against your own SEO efforts due to simple errors, and will enjoy much larger amounts of traffic to your website.

Please visit www.jackcornish.com to get information on how to receive a free e-book on SEO.