SPYWARE HITS BUSINESS

In the past year the problem has grown large enough that even Microsoft is getting into the antispyware market. The company released a free test version of its antispyware product in January and it plans to offer support on the enterprise level, though it hasn't said when.Other antispyware companies have welcomed Microsoft's entry, even it means greater competition.


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Learn how to get a free e-book on Internet Marketing Opportunities

To increase marketing ROI, automate SEO with your Web content management

While maximizing your Web site for top search engine rankings is a nuanced process, much of your success lies in the basic blocking and tackling: title tags and URLs, targeted keywords, cross-links to related content and enabling spiders and bots to crawl deeply into your site.

Please visit Internet Marketing Resources for a free e-book

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Secrets for a Great Capture Page

A “capture page” – sometimes called a landing page – is a web page specifically designed to solicit opt-in e-mail addresses from potential customers or subscribers. Users enter their name and e-mail, typically in return for a free download such as a white paper or e-course.

Creating your web page is so formulaic, you can do-it-yourself, or outsource to a squeeze page specialist. Consider a Squeeze Page Generator if you go the do-it-yourself route. Outsourcing to a web designer at is also another option that is widely used.

Most squeeze pages have four main sections:

1. Headline – Grab the user’s attention quicklywith a captivating offer.

2. Sub headline – Pull the visitor deeper into yourmessage.

3. List of benefits – Highlight exactly“what’s in it for them!”

4. Subscription (opt-in) form – The “submit” button that captures the e-mail address. (CLUE: The submit button should never say submit)

Testing has shown that being creative with the submit button and changing the word submit to something like “Instant Free Access” can dramatically change your results.

Please visit Internet Marketing Resources for a free report on SEO

Marketers seek respect from online communities

Jimmy Wales, founder of Wikipedia, spoke about the goals behind the social site, which was designed to offer every person on the planet free access to the sum of all human knowledge. He said that there are ways marketers should use the social encyclopedia site and ways that should be avoided.

Please visit www.jackcornish.com for a free report on Search Engine Optimization

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Getting Your Site Found Through Web Searches

An entire industry has come into existence in recent years to help Web sites and the organizations behind them get noticed and entice visitors to come. Search-engine marketing (SEO) targets search engines, which are how most people find Web sites, and mostly targets Google, since it's the most popular search engine.

Visit Internet Marketing Resources for free report on Search Engine Optimization

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Troubleshooting: how search engines can misunderstand your web pages

This is a common problem. Your web designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do.

Visit www.jackcornish.com for a free report and additional Internet Resources

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DMNews Internet Marketing News Feed

DMNews Internet Marketing News Feed

NRDC brings analysis to social networking The National Resource Defense Council (NRDC) has brought a measurement element to its recently launched social media site, branded It's Your Nature, by launching a widget.



AOL to acquire Quigo for an undisclosed figure AOL is still acquisition hungry. The online giant announced it's fourth acquisition agreement. It plans to acquire targeted advertising site Quigo. Financial terms of the deal were not disclosed.


Citi focuses more Marketing online

DMNews Internet Marketing News Feed

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